May the Force Be With Your Business
If you’re reading this, chances are you’re trying to grow something—
a business, a brand, a reputation, or a future.
And like most people building something real, you’re probably not sitting on a million-dollar marketing budget. You don’t have a full creative team behind you or unlimited ad spend to throw at every idea.
What you do have, though, is far more powerful: the ability to think differently.
This month’s LionShareable is centered around Gorilla Marketing—the art of capturing attention without needing massive resources. And yes, I spelled it that way intentionally. Because while guerrilla marketing is the textbook term, what we’re really talking about goes beyond tactics. It’s about presence. It’s about impact. It’s about showing up in a way that makes people stop mid-scroll, mid-step, mid-thought—and take notice.
With May the Fourth around the corner, there’s no better way to frame this than through the lens of Star Wars. Because I can attest to being a Star Wars nerd!
At its core, every small business owner is part of the Rebel Alliance. You’re building something meaningful while competing against larger players—companies with deeper pockets, broader reach, and established dominance. The “Empire” in your industry might be national brands, venture-backed startups, or legacy businesses that seem impossible to compete with on paper.
But the reality is, success rarely comes from outspending—it comes from outthinking.
As you go through this month’s issue, I encourage you to reflect on your own approach. Where are you blending in when you should be standing out? Where are you following the script instead of rewriting it? And where can you create a moment—something simple, unexpected, and real—that people will actually remember?
Because in today’s landscape, attention is earned through originality. It’s not about being everywhere—it’s about being memorable in the moments that matter.
So whether you’re running a side hustle, scaling a growing company, or simply trying to get your name in front of the right people, the path forward is the same. Be creative in how you show up. Be bold enough to try something different. And be just disruptive enough to make people take notice.
And most importantly—
May the Force be with You & Your Business,
Michael Januzzi
Founder
Color Is Not Decoration. It’s Strategy.
In Gorilla Marketing, every detail matters—and color might be the most overlooked weapon in your arsenal. Before someone reads your headline, clicks your ad, or walks into your space, they’ve already formed an impression. And more often than not, that impression is driven by color.
Research shows that people make subconscious judgments about what they’re seeing in under a minute—and a significant portion of that decision is based on color alone. That means your brand isn’t just being seen… it’s being felt instantly.
This is where most businesses get it wrong. They choose colors based on preference instead of purpose. But color isn’t about what looks good—it’s about what communicates. Different colors trigger different emotional responses:
You see this everywhere once you start looking for it. Financial institutions lean heavily into blues because trust is their product. Fitness brands use bold, high-energy colors because movement and intensity are their message. Luxury brands strip things down to black because simplicity feels expensive.
The best marketers don’t guess—they align.
At LionShare, this becomes especially important. We are not just marketing office space—we are marketing how people feel about where they work. The difference between a space that feels productive, calm, creative, or premium can start before someone ever steps inside. It begins visually.
And consistency matters just as much as selection. When your colors are used the same way across your website, signage, social content, and physical space, they become recognizable. Over time, people don’t even need to read your name—they know it’s you.
That’s brand equity. But here’s where Gorilla Marketing adds another layer: testing.
You don’t have to rely on theory alone. You can experiment. Change a button color. Adjust a banner. Test two versions of the same ad. See what gets clicks, attention, and engagement. Because at the end of the day, color psychology isn’t about manipulation—it’s about understanding perception.
The businesses that win aren’t just visually appealing.
They are intentionally designed to be felt before they are understood.
Use the Force to Win Visual Attention
If Gorilla Marketing is about winning attention without outspending your competition, then the first battlefield isn’t the street—it’s the screen. Before someone ever walks into your business, clicks “Book Now,” or even knows your name, they’ve already made a decision about you in seconds. Not minutes. Seconds.
In fact, research has shown that people decide whether to engage with content in as little as 11 seconds. And they’re not reading your website—they’re scanning it. That distinction matters.
When users land on a page, their eyes don’t move in neat paragraphs. They hunt. They look for signals. They search for relevance. Studies from the Nielsen Norman Group revealed what’s now known as the F-Pattern, where users typically:
- Scan across the top of a page first
- Move down and scan again across key sections
- Then skim vertically along the left side
But here’s the important part—this isn’t about the letter “F.” It’s about behavior. People read differently online because they’re overloaded with information. They are constantly filtering, deciding, and moving on. Sometimes the pattern looks like an F. CHALLENGE: Open up a website you don't frequent often, I bet you will catch yourself reading the site in same method....
"What matters is this: if your content doesn’t stand out visually, it doesn’t get read."
This is where Gorilla Marketing comes into play. Most businesses make the same mistake—they build websites and pages like digital brochures. Long blocks of text. No hierarchy. No contrast. No clear entry points. The result? It gets ignored. The businesses that win attention online think differently. They design for how people actually behave.
They understand that the eye is naturally drawn to differences:
- Headlines that break the pattern
- Images that create pause
- Short, punchy sections instead of long paragraphs
- Bolded phrases that anchor attention
- Lists and structure that make scanning effortless
Even without reading a single word, a well-designed page should feel organized. It should guide the user. It should tell them where to look next. That’s not design—that’s strategy. Before you ever choose colors, fonts, or images, you need to define your objective. What is the one thing you want a visitor to do? Book a room? Buy a service? Join a membership? Once that goal is clear, everything on the page should support it.
The strongest Gorilla Marketing doesn’t just interrupt—it directs. It takes attention and channels it. So as you think about your own website, landing pages, or even your social content, ask yourself: Are you making it easy for people to understand what matters most? Or are you making them work for it?
"In a world where attention is limited, the businesses that win aren’t the ones with the most content— They’re the ones that make their content impossible to ignore."
B.I.N.G. — Business Intelligence Networking Group
Next Meeting Preview + Last Month Recap
Last month’s B.I.N.G. session continued to build momentum, reinforcing what this group is all about—real conversations, practical strategies, and business owners working together to grow.
We started by revisiting content from previous discussions and aligned on best practices for SEO. The focus was on what actually moves the needle—understanding the balance between content quantity and quality, what Google is truly looking for, and how to position your efforts so they gain traction over time. It set a strong foundation for the rest of the night.
From there, we moved into our Hot Seat discussion, where a real-world business challenge was brought to the group. The topic centered around what happens after presenting a proposal—how to follow up, communicate effectively, and build relationships that lead to meaningful feedback. Whether you win or lose the opportunity, the conversation highlighted ways to stay engaged and create future value. It was honest, practical, and something everyone in the room could relate to.
We then heard from Louis Trundy, who expanded on SEO strategy with actionable insights on how to structure content for performance. His perspective helped bridge the gap between understanding SEO and actually executing it in a way that drives visibility and results.
To bring it all together, we walked through the SE Ranking platform, showing how even those new to SEO can access powerful data. Members saw how to compare their business against competitors, identify opportunities in their market, and make informed decisions based on real metrics—not guesswork.
What stood out most about the evening was how organic and valuable the entire session felt. There was no forced agenda—just a room full of people sharing ideas, asking questions, and contributing to each other’s growth.
That energy carries directly into our next meeting.
The upcoming session will focus on Gorilla Marketing—how businesses of any size can disrupt their market without relying on large budgets. This will be a roundtable-style discussion centered on one key idea: what actually captures attention today?
What makes someone stop scrolling?
What makes them curious?
What makes them take action?
Whether you’re in real estate, a service-based business, tech, or sales, the objective is the same—figure out how to stand out and turn attention into opportunity.
These meetings are quickly becoming more than networking. They’re becoming a space for real growth, real feedback, and real conversations with people who are actively building something.
Next Meeting:
May 21st | 6:30 – 8:00 PM
Email mike@lionsharecowork to reserve your spot!
If you’re serious about growing your business, this is a room you want to be in.
Calling on All Instructors
LionShare Cowork is building something bigger than workspaces.
We’re building a learning hub for Jacksonville—a place where instructors, professionals, and subject matter experts can turn what they know into real, in-person impact.
From small group sessions to full-scale classroom experiences, we have the space, the audience, and the marketing engine to help you teach, grow, and scale.
If you’ve ever thought about teaching a class, hosting a workshop, or launching a certification program… This is your moment. If there are any classes or topics below you are interested in being in class or teaching it, reach out to me at Mike@lionsharecowork.com
May 2026 Jax Calendar of Events
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Editor-in-Chief: Michael Januzzi
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